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SUBJECTS

Profile of the subject

Managerial Economics

Instructor: , ,

This course will teach students how to make decisions regarding price, production, investments and various other economic parameters by using different mathematical tools. The course consists of theory of consumer behavior, theory of firm, investment, capital formation and input-out model. A study of the various ways in which microeconomic principles and quantitative tools can be used to help managers in making sound decisions. Topics include forecasting consumer demand, production and cost analysis, optimal pricing and production decisions, optimal hiring and investment decisions, and capital budgeting. The main objective of this course is to teach students how to use some advanced mathematical techniques for economic analysis. Students will learn how to apply an appropriate mathematical procedure/tool to solve an economic problem and how to perform proper mathematical analysis. They will be taught how, in terms of economics, business firms make decisions on price, output, investment and related matters and some of the consequences of such decisions. The course provides a unifying theme of managerial decision making around the theory of the firm. It examines the process whereby a firm can reach optimal managerial decisions in the face of constraints in today’s dynamic market. It covers a variety of topics such as demand analysis, estimation and forecasting, market structure, production and cost analysis, pricing practices, economic optimization, a game theory as a decision tool, uncertainty, and risk analysis. The teaching & learning practices of the course combine the analyses of theoretical concepts with the discussion of case studies in order to also assist students to develop their skills and competencies to design and implement various business strategies that address the environmental challenges and optimization problems.

Course Code: 2O24IME
Status: C
Semester: 9th
Teaching load: 2+2
ECTS: 5
Teachers: Зоран Боровић, PhD Associate Professor
Матеа Златковић Радаковић, PhD Associate Professor
Prerequisites (if any): No
Learning outcomes:

Upon the completion of this course, the students should be able to:

  • Understand the key role of managers in decision making.
  • Understand a broad range of economic concepts and theories for managerial decisions.
  • Explain economic goals and optimal decision making.
  • Understand the importance of elasticity concept to a producer as they depend on consumer’s demand.
  • Analyze the effect of different types of elasticity on producer’s total revenue.
  • Analyze the nature and operation of different markets, and explain the implications of different market structures.
  • Critically assess the rationale for government involvement in the growth of different sectors.
  • Discuss the concept of risk and uncertainty.
  • Understand how game theory can be used to analyze decisions within a firm.
  • Analyze a firm's decision-making process.
  • Examine how a firm achieves its aims and objectives most efficiently by using derivatives.
  • Optimization of cost, revenue and profit with the help of theory of cost and production.
  • Illustrate how economic changes affect a firm’s ability to earn an acceptable return and meet the challenges of the risk of businesses.
  • Formulate price strategies in different markets by using elasticity and optimization techniques.
Teaching content or topics: The Fundamentals of Managerial Economics. Market Forces: Demand and Supply. Quantitative Demand Analysis..The Theory of Individual Behavior.The Production Process and Costs. The Organization of the Firm. The Nature of Industry. Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets. Basic Oligopoly Models. Game Theory: Inside Oligopoly. Pricing Strategies for Firms with Market Power. The Economics of Information. Risk, Incentives and Uncertainty.
Teaching methods:

This course will be delivered by means of lectures and case studies workshops. Theoretical issues will be introduced during the lectures, which in turn will constitute the basis for the case studies workshops and classroom discussions. Handouts indicating detailed learning outcomes and content of the lectures and case studies workshops as well as recommended reading will be distributed during the lectures. The studies workshops will focus on developing conceptual, managerial and analytical skills through practical activities to be conducted online and offline.

  • Lectures, examination of real-life case studies, structured debates amongst teams of students, critical reviews of selected industry examples.
  • Teaching aids: use of multimedia projector, distribution of lecturer’s notes, lectures’ handouts and printed educational material, application of the optimization techniques using Excel.
Reading list:

Compulsory and recommended, in alphabetic order:
Baye, M. R. & Prince, J. (2022). Managerial economics and business strategy. McGraw-Hill.
Allen, W. B., Doherty, N. A., Weigelt, K., & Mansfield, E. (2013). Managerial economics: Theory, applications, and cases. WW Norton & Company, Inc.

Additional reading, in alphabetic order:
Png, I. (2022). Managerial economics. Routledge.
Samuelson, W. F., Marks, S. G., & Zagorsky, J. L. (2021). Managerial economics. John Wiley & Sons.
Thomas, C. R., & Maurice, S. C. (2016). Managerial economics. Boston: McGraw-Hill Irwin.
Wilkinson, N. (2005). Managerial economics: a problem-solving approach. Cambridge University Press.

Assessment: Class participation (0-10 points); Essay or test (0-30 points); Final exam (0-50 points); Discussion contribution in class (0-10 points)
Additional comments: -

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Exam Results

Files from lectures and exercises

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