Strategic Management
The course aims to increase the students’ knowledge and understanding of the process of designing and implementing competitive strategies. To achieve that, the course analyses several managerial tools that students can use for scanning and evaluating the external and internal environment of their organization and then, formulating a competitive strategy that exploits the organizational resources for addressing the opportunities and threats created by the organizational environment. The course also presents tools for implementing and continually monitoring the performance of competitive strategies. The latter is critically important, as organizations operate within a highly dynamic, fluid and continuously changing environment. To that end, the course also aims to enhance the students’ critical thinking skills and creative abilities, so that they are capable to sense and forecast future potential changes, as well as to pro-actively re-design their strategies to respond to the upcoming trends.
Analytically, the course discusses tools that can be used for identifying and evaluating the impact of the factors of the political, environmental, socio-cultural, technological and legal environment of organisations. In addition, a framework and guidelines for assessing the organizational resources and capabilities of firms are also presented. The course also identifies the dimensions and issues that managers have to accomplish for implementing competitive strategies at a micro-level (business-unit level) and macro-level (corporate level).
The teaching & learning practices of the course combine the analyses of theoretical concepts with the discussion of case studies in order to also assist students to develop their skills and competencies to design and implement competitive strategies that address the environmental challenges and trends created to contemporary organizations.
| Course Code: | 2O14ISM |
|---|---|
| Status: | C |
| Semester: | 9th |
| Teaching load: | 2+2 |
| ECTS: | 5 |
| Teachers: |
Јово Атељевић,
PhD Full Professor Игор Тодоровић, PhD Full Professor Драгана Дошеновић Милаковић, PhD Associate Professor |
| Prerequisites (if any): | No |
| Learning outcomes: | Upon the completion of this course, the students should be able to:
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| Teaching content or topics: | INTRODUCTION TO STRATEGIC MANAGEMENT ANALYSIS OF THE EXTERNAL ENVIRONMENT AND STAKEHOLDERS ANALYSIS OF THE INTERNAL ORGANISATIONAL ENVIRONMENT STRATEGY FORMULATION Three (plus one) generic strategies at business-unit level: Strategy formulation at corporate level: Strategy formulation at network-level: STRATEGY IMPLEMENTATION, CONTROL & CHANGE |
| Teaching methods: | This course will be delivered by means of lectures and case studies workshops. Theoretical issues will be introduced during the lectures, which in turn will constitute the basis for the case studies workshops and classroom discussions. Handouts indicating detailed learning outcomes and content of the lectures and case studies workshops as well as recommended reading will be distributed during the lectures. The case studies workshops will focus on developing conceptual, managerial and analytical skills through practical activities to be conducted online and offline. There will be ample opportunity to ask questions.
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| Reading list: | Compulsory and recommended REQUIRED READINGS (recommended course textbook): ADDITIONAL READING: |
| Assessment: | Class participation (0-10 points); Essay or test (0-30 points); Final exam (0-50 points); Discussion contribution in class (0-10 points) |
| Additional comments: | - |