Assistant prof. Mićić Participated in the Kick-off Meeting of the Erasmus+ TBEAI Project

A representative of the Faculty of Economics, University of Banja Luka (EFBL UNIBL), Assoc. Prof. Ljubiša Mićić, participated in the kick-off meeting of the Erasmus+ project Transforming Business Education with AI in Western Balkans (TBEAI), held in early December 2025 in Durrës, Albania. The Laboratory for Electronic Business of the Faculty of Economics, University of Banja Luka serves as the project coordinator for UNIBL.

The kick-off meeting gathered partners from higher education institutions across the Western Balkans and the European Union. The host and project coordinator is Aleksandër Moisiu University of Durrës. During the two-day meeting, project objectives, work packages, planned activities, as well as the roles and responsibilities of partner institutions for the upcoming three-year period were presented.

Within the meeting framework, representatives of partner universities had the opportunity to present their institutions, exchange experiences, and participate in discussions focused on the modernization of business education through the application of artificial intelligence. Special emphasis was placed on the improvement of study programmes, the development of modern teaching methodologies, and the strengthening of cooperation between academia and the business sector.

The TBEAI project is funded under the Erasmus+ Capacity Building in Higher Education (CBHE – Strand 2) programme and aims to transform business education in the Western Balkans by integrating artificial intelligence into curricula and study programmes. The project duration is 36 months, with a total budget of EUR 550,428.65.

The most significant project objectives related to the Faculty of Economics, University of Banja Luka include:

• improving existing study programmes at partner universities in the region,
• building research and innovation capacities through the establishment of AI hubs,
• strengthening cooperation between universities and the business sector in the Western Balkans.

The participation of the Laboratory for Electronic Business of the Faculty of Economics, University of Banja Luka in this project represents an important step towards the modernization of teaching content, enhancement of international cooperation, and further development of competencies of academic staff and students in the field of digital transformation and artificial intelligence.

Published 24.12.2025 at 21:13