Information Technologies and Systems in Cultural Tourism
Instructor: Весна Алексић, PhD, Full Professor
Familiarizing students with modern forms of business which are based on the intensive application of information and communication, especially Internet technologies in cultural tourism. Special attention is paid to the application of information and communication technology (ICT) by the tourist communities for the successful positioning of cultural heritage in the global market, as well as the application of ICT for the purpose of collecting data about tourists on the basis of which they acquire new knowledge and create future promotional marketing activities.
| Code : | 2О19КИТС |
|---|---|
| Status: | C |
| Semestar: | 9th |
| Number of classes per week: | 2+2 |
| ЕECTS: | 7 |
| Teachers: |
Весна Алексић,
PhD Full Professor |
| Prerequisites: | Нема условљености |
| Learning Outcomes (gained knowledge): | Training students for the use of the most important information and communication technologies and systems in contemporary cultural tourism, as well as acquiring practical knowledge in the field of web design, social media marketing, content creation strategies and other platforms related to Internet business. |
| Subject Contents: | Concept and role of information and communication technology (ICT) in cultural tourism. Review of the development of ICT in cultural tourism. ICT for design, planning, administration and evaluation in cultural tourism. Technologies for the digitization of cultural goods. Application of the Internet in cultural tourism. Electronic commerce and the areas of electronic commerce application in cultural tourism (electronic sales of tourist goods and services, electronic shopping, e-commerce and electronic commerce models, electronic marketing, electronic reservation systems, electronic banking, electronic payment systems, electronic entertainment and recreation). Mobile business systems and application areas for mobile business. Web 2.0 technology in cultural tourism and Web 3.0. Social Web. Social media and social networks. Forms of social media (social networks, blogs, wikis, podcasts, forums, content boards, microblogs). The role of social media in cultural tourism. The impact of social networks on cultural tourism (Facebook, YouTube, Twitter, Instagram). Interactive marketing communication via the Internet. Managing marketing activities of cultural tourism through social media. Measuring the success of marketing campaigns on the Internet. Integrated information systems at the level of a cultural tourist destination, an integral destination management system (DMS). Geographic information systems. Customer Relationship Management (CRM) and Business Intelligence (BI). Business intelligence and knowledge management. Measuring and analyzing the success of the Web site. Data warehouse and methods and tools for acquiring knowledge from data. Development trends of ICT in cultural tourism. |
| Teaching Methods and Learning Activities: | Lectures, case studies, computer exercises. |
| Literature: | Seungwon, S. L., Boshnakova, D., Goldblatt, J. (2017). The 21st century meeting and event technologies: powerful tools for better planning, marketing and evaluation. Apple Academic Press, Boca Raton. Stankov, U. (2012): Web marketing in Vojvodina tourism. University of Novi Sad, Faculty of Sciences, Department of Geography, Tourism and Hotel Management, Novi Sad. Stankić, R. (2008): Informatics in tourism. High Tourist School, Belgrade. |
| Types of Assessment for the subject: | Attendance (2 points); Final exam (0-50 points); Pre-exam activities (pre-exam paper) (0 - 48 points) |
| Special Remarks for the subject: | Practical testing of knowledge on a computer will take place before taking the final exam. |