English Language and Communication in Cultural Tourism
Instructor: Милица Богдановић, PhD, Professor of foreign language and skills
Enable students to communicate successfully and skillfully in English with all stakeholders in the field of cultural tourism. Interpretation of cultural heritage in English - terminological and communicological aspects. Overcoming the cultural barrier in communication in English. Developing adequate lexical and functional expressions in English and developing strategies for mastering new expressions in English. Developing the ability of effective and efficient communication in English with international tourists and professional colleagues. Training students for mobility in European and international university and professional environment, developing an adequate presentation of national culture and personal achievements abroad.
| Code : | 2И19КЕЈК |
|---|---|
| Status: | E |
| Semestar: | 9th or 10th |
| Number of classes per week: | 2+2 |
| ЕECTS: | 5 |
| Teachers: |
Милица Богдановић,
PhD Professor of foreign language and skills |
| Prerequisites: | Previous Level of knowledge of the English language at the level B2 |
| Learning Outcomes (gained knowledge): | Based on the lectured and learned content of the subject, the student should have developed 1. general abilities: recognition of the special features of linguistic discourse and communication in the field of cultural tourism, quick interpretation and critical analysis of professional texts, adoption of rules of oral and written communication within the profession, mastering speech analysis and written discourse and expression, mastering teamwork in pairs and group. 2. subject-specific abilities: recognition of the style and structure of professional texts in English in the field of cultural tourism. Special attention will be paid to the work on a mini project - planning, researching and presenting the results in English (the research is selected and the topic they are already addressing within a vocational subject.) Then the development of terminological glossaries regarding the topic of mini projects, written and oral presentation (interpretation) of cultural heritage in English, communication with foreign visitors). Expanding professional vocabulary and contrasting with mother tongue, adopting the cultural features of spoken and written English. |
| Subject Contents: | Theoretical teaching - Introduction to certain characteristics and functions of the language of tourism (sociolinguistic aspects - use of time as a concept, magic in the language of tourism, authenticity, identity, language as power, semiotics of tourism, etc.); verbal and non-verbal techniques of the language of tourism and various registers. The use of English as a global language of tourism and intercultural communication. Promotional strategies from the aspect of language (slogans, key words, terminology). Characteristics of the language of the tourist guide as a mediator of local cultural values. Practical classes - developing the skills of oral and written communication through the work on a mini project related to subjects from vocational subjects. Understanding and analyzing the tourist text genre (e.g. verbal and non-verbal means in a tourist brochure, website, promotional films). Multimedia work - analysis of video/internet presentations of cultural heritage for the purpose of tourism promotion - verbal and non-verbal means. Application of acquired knowledge from discourse analysis and means of communication through oral and written assignments of presenting the paper on a mini project in English. Enrichment of vocabulary in the field of cultural tourism and creation of a multilingual terminological glossary. |
| Teaching Methods and Learning Activities: | Lectures are combined with communicative, interactive exercises with the use of computers and multimedia, and students are expected to actively participate in teaching and critical thinking. |
| Literature: | Selection of relevant and authentic texts in the field of cultural tourism (e.g. whc.unesco.org/en/list/) Dann, Graham M. S. 1996. The Language of Tourism: A Sociolinguistic Perspective, Wallingford: CAB International. Jaworski, Adam & Annette Pritchard. 2005. Discourse, Communication and Tourism. Clevedon, Buffalo, Toronto: Channel View Publications Thurlow, Crispin & Adam Jaworski. 2011. Tourism Discourse: Languages and Global Mobility. Palgrave, Macmillan Available online dictionaries of English and Serbian |
| Types of Assessment for the subject: | Attendance (2 points); Final exam (0-50 points); Pre-exam activities (pre-exam paper) (0 - 48 points) |
| Special Remarks for the subject: | - |