Entrepreneurship, innovation, and business opportunities
This module provides MBA students with skills, analytical tools, perspectives, and experiences that prepare them for careers as autonomous entrepreneurs – startup founders, family-business entrepreneurs, public sector entrepreneurs for entrepreneurs in corporate settings. The module enables students to understand the importance of the entrepreneurship culture and entrepreneurial mindset fostering in pursuit of business opportunities by developing innovative business models and solutions in both linear and circular economy. One of objectives of the module is identification and analysis of key dimensions of sustainable entrepreneurship (SDG) and digital innovation within established firms as well as new ventures: agile business processes and practices and developing business models for digital innovation and sustainable entrepreneurship.
| Code : | 2O14IEIBO |
|---|---|
| Status: | C |
| Semestar: | 9th |
| Number of classes per week: | 2+2 |
| ЕECTS: | 5 |
| Teachers: |
Саша Петковић,
PhD Full Professor |
| Prerequisites: | No |
| Learning Outcomes (gained knowledge): | Leveraging existing or accumulating new knowledge is key in the fields of new venture creation and innovation processes. In this module, you will learn where and how to look for innovative ideas, concepts, and solutions. We will discuss how to unleash the creative potential within your organization, open up innovation processes for external actors to contribute novel ideas and solutions, and design collaborations between start-ups and corporates to foster innovation (open innovation). In this module, participants will learn about the strategic dimension of innovation in firms: we will discuss how innovation has become an integral part of strategy making, how firms may gather “knowledge of the future” via corporate foresight activities and identify new market opportunities, how existing innovation methods (e.g. design thinking, the lean startup) can be embedded in a more encompassing process of strategic innovation management, how firms mitigate weaknesses by collaborating, and how they make can make sure to profit from their innovations. |
| Subject Contents: | The entrepreneurial process (Zacharakis et al., 2020). Opportunity recognition, shaping, and reshaping (Zacharakis et al., 2020). The importance of business models (Zacharakis et al., 2020). Reinventing Your Business Model (Christensen et al., 2019). Business Models for the Circular Economy (Prokop et al., 2022). Digital Business Model (Ronteau et al., 2023). Why the Lean Start-Up Changes Everything (Blank, 2019 in Christensen et al., 2019). Design Thinking (Brown, 2020 in Brown et al., 2020). The Open Innovation Paradigm (Chesbrough, 2003). Digitalization on technological innovations (Radicic & Petkovic, 2023). Raising money for starting and growing a business (Zacharakis et al., 2020). |
| Teaching Methods and Learning Activities: | Lectures, i.e. transfer o systematic knowledge from the literature on entrepreneurship and relevant examples. Illustrations and exercises that involve two-way communication, where students are invited to freely express their opinions on the cases which will be discussed. Case studies analysis and scientific-research assignments including literature review. |
| Literature: | Brown, T., Christensen, C. M., Nooyi, I., & Govindarajan, V. (2020). HBR’s 10 Must Reads on Business Model Innovation (with featured article "Design Thinking" By Tim Brown). Boston, Massachusetts: Harvard Business Review Chesbrough, H. (2003). Open Innovation. The New Imperative for Creating and Profiting from Technology. Boston, Massachusetts: Harvard Business Review. Christensen, C. M., Johnson, M. W., McGrath, R. G., & Blank, S. (2019). HBR’s 10 Must Reads on Business Model Innovation (with featured article "Reinventing Your Business Model" by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann). Boston, Massachusetts: Harvard Business Review. Prokop, V., Stejskal, J., Horbach, J., & Gerstlberger, W. (2022). Business Models for the Circular Economy. A European Perspective. Cham,Switzerland: Springer Nature Switzerland AG. Radicic, D., & Petković, S. (2023). Impact of digitalization on technological innovations in small and medium-sized enterprises (SMEs). Technological Forecasting and Social Changes, 191, 122474. https://doi.org/10.1016/j.techfore.2023.122474. Ronteau, S., Muzellec, L., Saxena, D., & Trabucchi, D. (2023). Digital Business Models. The New Value Creation and Capture Mechanisms of the 21st Century. Berlin/Boston: DeGruyter.Zacharakis, A., Corbett, A. C., & Bygrave, W. D. (2020). Entrepreneurship. 5th Edition. Hoboken, NJ: Wiley. |
| Types of Assessment for the subject: | Class participation (0-10 points); Essay or test (0-30 points); Final exam (0-50 points); Discussion contribution in class (0-10 points) |
| Special Remarks for the subject: | - |