Strategic Management
Instructor: Јово Атељевић, PhD, Full Professor
The acquisition of basic knowledge in the field of strategic management and entrepreneurship, particularly in commercial organizations. The study of the theory and development of organization with aspects of the methods and techniques in the system of strategic planning and implementation; definition and selection of strategies, establishing strategic vision, mission and business objectives. The mission, objectives, management by objectives. Basic characteristics of individual methods and techniques of control and strategic control.
| Code : | О14ПСМЕ |
|---|---|
| Status: | C |
| Semestar: | 7th |
| Number of classes per week: | 4+3 |
| ЕECTS: | 8 |
| Teachers: |
Јово Атељевић,
PhD Full Professor Драгана Дошеновић Милаковић, PhD Associate Professor |
| Prerequisites: | |
| Learning Outcomes (gained knowledge): | Theoretical, practical and applicative knowledge and skills are outcomes of the study program in the function of acquiring theoretical and practical knowledge and skills in basic vocational studies as a prerequisite for implementation of the study program. |
| Subject Contents: | The concept and characteristics of strategic management, strategic management concept, process, phase and concept of strategic management; Planning, long-term planning, strategic planning; Establishing a strategy; Implementation of the strategy; Establishing strategic vision, business mission and objectives; Mission; The objectives, management by objectives; Analysis of external and internal environment; The environment of enterprises; Analysis of the external environment, analysis of the internal environment; Strategy - definition and selection of strategies; The stages of the strategy selection; Strategic options and their selection; External and internal aspects of the observation of the impact on the company and the selection of strategic option; The division of strategies; Prediction of the quality of decisions - Adizes methodology of decision making; Key determinants of individual strategies; Functional level of strategy; Strategies at the level of business functions; Strategies of a strategic business unit; Strategies of a corporation; Strategic management and its techniques; Basic characteristics of individual methods and techniques - Delphi method; The method of critical success factors; The scenario method; Simulation method; Method of strategic wedges; Portfolio management; BCG matrix; GE McKinsey matrix, etc.; Implementation of the strategies; Basic concepts of character and strategic changes; Nature of the tasks of the implementation of strategies; Contingency theory; Results of the strategic formulation and implementation; Implementation of strategies and management components of tasks, leadership and decision-making styles; Control and strategic control; The concept and purpose of the control; Strategic control as a process and system of feedback. |
| Teaching Methods and Learning Activities: | Oral presentation, conversation and discussion, test method and exercise method. Teaching modalities incorporate: a case study, project tasks, reports from the roundtables, essay questions, written exercises, homework assignments, texts, tutorials and video presentations. |
| Literature: | Johnson, G.; Whittington, R .; Scholes, K. (2011). Exploring Corporate Strategy. Text and Cases. 9th edition. FT Prentice Hall; Jovanović, P. (1999). Strategic management. Belgrade: Grafoslog; Ateljević, J.; Kulović, Dž. (2013). Strategic Management: New Perspectives. Belgrade: Data status. |
| Types of Assessment for the subject: | Colloquium I (0-20 points); Colloquium II (0-20 points); Final exam (0-50 points); Attendance (2point); Class activities (seminar papers, discussions, case studies) (0-8 points) |
| Special Remarks for the subject: |