Learning by doing – Business Informatics students learned about web shop development at an international event in Antwerp
In the period from 23 to 28 February 2026, recommended by Head of the study program, assistant professor Ljubiša Mićić, five students from the Business Informatics study programme at the Faculty of Economics, University of Banja Luka, participated in an international programme organised by Thomas More University in Antwerp, Belgium. The programme was attended by Olivera Ristić, Siniša Popović, Draško Višić, Tatjana Todorović and Ernad Lepir.
In preparation for the programme, the students had previously participated in three online sessions, during which they were introduced to the project topic and the specific challenges they would be working on. The programme topic was “Making Killer WebShops”, and the student teams’ task was to analyse and propose improvements for the webshop of a real company, ZelfBakker, which operates in the field of online sales of home baking products.
During the program, students worked in international teams, where, through a combination of lectures, workshops and practical project work, they developed solutions that would improve the user experience, web store structure, digital marketing and online sales strategy. Working on a real business problem allowed students to apply theoretical knowledge in the field of e-commerce, digital business and business analytics in a practical environment.
Tatjana Todorović, who was a member of one of the winning teams, achieved particular success. Their solution was recognized as one of the highest quality among the presented projects, which is a significant recognition and confirmation of the quality of the Business Informatics study program.
In addition to intensive work on the project, the students had the opportunity to get to know Antwerp, one of the most important cities in Belgium, known as a historical and university center, the largest port in the country and a world-famous center of diamond trade, which is why it is often called the city of diamonds. As part of the program, tours of the city and cultural attractions were organized, which allowed the students to get to know both the local culture and the academic environment.
All travel, accommodation and food costs were covered by the organizers through the Erasmus+ program, within the framework of the cooperation that Thomas More University is implementing with the Faculty of Economics of the University of Banja Luka.
Such programs represent a significant opportunity for students to gain international academic experience, practical knowledge and contacts with students and professors from different countries, as well as to work on real business challenges in an international environment.
Published 12.03.2026. у 12:17